In 1902, the first Triumph motorcycle was produced in Coventry, England by the Triumph Cycle Co. Ltd. Shortly thereafter, by 1907, Triumph was establishing itself as a leading contender in the world of competitive motorcycle riding racing. From 1915 until 1918, Triumph's production efforts were then geared toward supplying motorcycles to the Allied forces serving in World War I. Throughout the next three decades after that, Triumph would go on to introduce several new machines, assist in another world war and in addition improve upon some of its more familiar models. In 1938, a small motorcycle shop in California began selling Triumphs, BSAs and other types of imported cycles. The Triumph models, especially the T100, quickly turn out to be popular items with consumers. At the racetracks, Triumph motorcycles such as the Tiger 80 and the T100 were setting new performance records by 1939. After eventually having to assist the allies once again in world war 2, Triumph then resumed mass production for the public in 1946. Beginning in the early 1950s, more Triumphs are sold in America than any other country. World War II veterans who became familiar with Triumphs during the war also started riding motorcycles in civilian life. Sometimes, these machines were outfitted with custom and high-performance parts, giving the cycles an unusual appearance. With the growing fascination with motorcycles in popular culture, Triumph motorcycles in particular, experienced a huge surge in popularity during the 1960s. Many people considered Triumphs to be "cool" types of motorcycles. During the early through mid-1960s, Triumph motorcycles fairly dominated the world of motorcycle racing, with all sorts of new performance records being established. still being produced in England, the Triumph brand has gone through a series of twists and turns over the course of the past 100-plus years. Although there have been lots of changes since 1902, the rich heritage of Triumph motorcycles still lives on today.